The Essence of A Business Model

Robert H. Lane
A simple way to focus on what matters in your business model is look at these two questions:

Can you find a scalable way to acquire customers
Can you then monetize those customers at a significantly higher level than your cost of acquisition

Thinking about things in such simple terms can be very helpful. I have also developed two “rules” around the business model, which are less hard and fast “rules, but more guidelines. These are outlined below:

The CAC / LTV... read more

Is Your Positioning ABLE?

Robert H. Lane


Many brands position is by chance. Or at best arrived at looking through their own filters rather than their customer's. The principle at work here is that success is most predicated on choosing the right position. All other strategic issues pale in importance. Choose the right position and it is hard to mess up execution enough to not have a measure of financial success. Choose the wrong position and even exceptionally superior effort may not yield much of a... read more

Being a Valuable Asset to a Board

Robert H. Lane
Let me give you a very brief bit of history of boards!

Boards have existed since the 17th or 18th century in different forms and with evolving functions. They have evolved very slowly and been often very reactive to change, relative to other corporate functions.

Through an ongoing cycle of corporate scandal -> new rules -> corporate scandal-and now cyber-attacks, Boards of Directors have been saddled with new and ever more complex requirements. This has been to the detriment of other... read more

Risks for the Entrepreneur

Robert H. Lane
To consider taking the entrepreneurial leap already sets a person apart from the vast majority of men and women who will never come close to actually leaving the world of regular wages or salaries. However, the cold and often harsh reality of the risks taken typically come with that leap – when the last paycheck is left behind and life is reduced to a single objective – make the business work. It is perhaps the most “arresting” moment in anyone’s working life and... read more

CEO Success | The Key Factors

Robert H. Lane
In the past 20 years, much has been learned about successful entrepreneurial ventures and the skills required that seem to have the most positive impact of this success. Although many leadership skills are highly valued only five translate into successful corporate performance.

• Financial Management
• Effective Communication Skills • Motivational Skills
• Vision
• Commitment

Another important finding relates to the people structure and chain of command. As a... read more


Derek A. Lackey

Blogs | Bio

Robert H. Lane

Blogs | Bio
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Effective Go to Market Strategies For Start Ups

9 out 10 start ups do not survive. One of the primary reasons is: their target audience does not know what the offer is and why they need it in their lives.

All too often a start up has a great idea, well executed. Then the challenge of clearly describing the offering in a way that connects and moves your audience to action. In this book Derek A. Lackey and Robert H.Lane address the key issues and help you think your way through this challenging stage. Many start ups find themselves having to do this several times due to pivots driven by the market feedback. This is a muscle every start up needs to build in order to be successful in this busy marketplace.